November 18, 2009 09:00 AM Eastern Time 

NCAA Basketball 10 From EA Sports in Stores Now

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that NCAA® Basketball 10, developed under the EA SPORTS™ brand, is now available in stores for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft. NCAA Basketball 10 unearths the core of college basketball with an all-new strategic motion offensive system, innovative broadcast presentation, and the excitement, emotion, and pageantry that makes the college game unique.

NCAA Basketball 10 introduces full integration of CBS Sports and ESPN broadcast elements, allowing gamers to choose their broadcast presentation for every game. Users can mimic real-life broadcasts of NCAA basketball by choosing ESPN presentation for regular season games, and CBS Sports presentation for its exclusive broadcast of ‘March Madness’. Everything that fans see and hear on TV when watching college basketball will be mirrored in NCAA Basketball 10, including graphic packages, highlight reels, and authentic college basketball announcers. Gus Johnson and Bill Raftery, two CBS Sports announcers that are synonymous with college basketball, have joined ESPN’s Dick Vitale, Brad Nessler, and Erin Andrews on the EA SPORTS team of broadcasters, bringing an added element of excitement to the game.

NCAA Basketball 10, licensed by The Collegiate Licensing Company, increases the strategy behind team styles of play by introducing eight authentic motion offenses. The addition of a new offensive system allows users to play true to the college game by maximizing ball movement, utilizing every player on the court, and executing team-specific plays, designed to exploit an opponent’s weaknesses. With the touch of a button users will be able to run plays fluidly and successfully.

The game has been rated “E” for Everyone by the ESRB. Box art and screenshots are available at http://info.ea.com. For more information, please visit www.ncaa-basketball.easports.com.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL, FIFA Soccer, NHL^® hockey, NBA LIVE basketball, NCAA^® Football, and Tiger Woods PGA TOUR^®.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS^TM, EA^TM, EA Mobile^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to www.ncaa.org.

About The Collegiate Licensing Company

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft Xbox 360 is a registered trademark of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

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