December 12, 2007 09:00 AM Eastern Time 

Madden NFL 08 en Español Now Available in Stores

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc., (NASDAQ:ERTS) announced today that Madden NFL 08 En Español has shipped and is available in retail stores today for the PlayStation®2 computer entertainment system and Xbox 360™ video game system from Microsoft. Fully translated in Spanish, Madden NFL 08 en Español features San Diego Chargers defensive end Luis Castillo on the box cover. Madden NFL 08 en Español features exclusive Spanish language content, including additional music tracks, and Spanish play-by-play and game analysis voice-over.

Madden NFL 08 En Español is part of a commitment the NFL and NFL PLAYERS share in delivering customized content to a growing Hispanic fan base. Other ways the NFL reaches its Spanish-speaking fans include: NFLatino.com, NFL Monday Night Football on ESPN Deportes, NBC Sunday Night Football in Spanish via SAP, Univision Radio's 30-game lineup, Telemundo specials surrounding Super Bowl XLII, as well as NFL coverage throughout the season on Telemundo's weekly sports and entertainment shows. In addition, NFL PLAYERS reaches Hispanic fans through various player-driven charitable initiatives and community appearances.

Madden NFL 08 en Español features a Read and React system that allows gamers to quickly identify the strongest players on the field, and to make game-altering adjustments to further affect each and every play. Player skill icons identify on-field strengths and weaknesses, providing an immediate read on what an opponent is doing. This icon system complements a deeper gameplay experience that maximizes the skill of the individual NFL superstars, separating them from the role players, and takes NFL football strategy to a new level. In addition, the PS2 and Xbox 360 versions are interoperable with Madden NFL 08 in English for online play.

Álvaro Martín, the first Spanish-language play-by-play broadcaster for ABC Sports’ “Monday Night Football, is featured as the broadcast voice of Madden NFL 08 en Español. Martín has an impressive broadcast background with experience as one of the top Spanish-language play-by-play announcers for ESPN International, with five NBA Finals, two World Series and six Super Bowls to his credit. Madden NFL 08 en Español also features three exclusive Spanish songs, “Los Que Luchamos” by Kinto Sol, “Blame Me” performed by Molotov and “Relax” by Maná, added to the Madden soundtrack. Moreover, the Xbox 360 version has Spanish language sports news delivered by ESPNDeportes.com.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

Developed in Orlando, FL by EA Tiburon, Madden NFL football, now in its 18^th year, continues to stand out as Madden NFL 07 was last year’s #1 selling video game in North America with more than seven million copies sold(1) since launch.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods, PGA TOUR and NASCAR are trademarks of their respective owners and used with permission. PLAYSTATION is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

(1) According to NPD data.