PRESS ROOM

TWITTER

"We're trying to build a world that enriches the game for the players. A feeling of a big and limitless game." Lea… https://t.co/0IrPslFd9p-21 hours 11 min ago
With #Battlefield1 Turning Tides coming next week for early access, get warmed up with the Battlefield 1 They Shall… https://t.co/Beilw7WiF3-1 day 14 hours ago
In part 1 of our deep dive into the music of #Battlefield1, we shared some of the unique instruments that made the… https://t.co/0gOjSyR9qk-1 day 17 hours ago
ICYMI: A Way Out is designed to be played with two players from start to finish. Team up with a friend on your co… https://t.co/EX1MF8axnA-1 day 21 hours ago
Tune in to #PSX at this time tomorrow for a look at the gameplay of Fe, an EA Originals title. Watch here:… https://t.co/RUeDgkX8e1-2 days 13 hours ago

SOCIAL MEDIA

 

EA SPORTS UFC Launches Worldwide Today on Mobile and Tablet Devices

Early Launches in Select Countries Achieved Over Two Million Downloads with Gamers Playing an Average of 36 Minutes Every Day

Category:

Tuesday, April 21, 2015 9:00 am PDT

Dateline:

REDWOOD CITY, Calif.

Public Company Information:

NASDAQ:
EA
"Combined with intuitive touch controls, this is the ultimate vehicle to transport players of all skill levels into the heart of the action, bringing all the emotion and intensity of a fight to life wherever they are."

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Take the fight to your fingertips. Today Electronic Arts (NASDAQ:EA) and the UFC® announced that EA SPORTS UFC will be available for free download on the App StoreSM and Google Play™. The development team at EA Canada worked in partnership with the EA SPORTS UFC console team, leveraging their codebase to deliver HD-quality visuals, intuitive touch controls and action-packed gameplay. With no limits to how much you can play, gamers are free to climb UFC’s virtual ranks, reaping amazing in-game rewards, unlocking new opponents and knocking out the competition. The game launched two months ago in Canada, South Korea, Singapore and Russia, and has been downloaded over two million times with gamers playing for an average of 36 minutes every day.

Visit the EA SPORTS UFC blog for more details. Watch the new trailer for EA SPORTS UFC today.

“We are really excited about the early fan feedback and support we’ve received, and now even more people around the world can experience the best in class visuals and immersive gameplay that set a new bar for mobile and tablet fighting games,” said Dean Richards, GM, EA SPORTS. “Combined with intuitive touch controls, this is the ultimate vehicle to transport players of all skill levels into the heart of the action, bringing all the emotion and intensity of a fight to life wherever they are.”

“After the success of their first UFC videogame, EA is now giving fans another amazing way to play EA SPORTS UFC, no matter where they are in the world,” UFC President Dana White said. “EA continues to deliver quality gaming experiences and with the mobile game, not only are we going to reach a broader fan base, but we’re making the sport accessible on a global platform.”

Choose from a roster of over 70 fighters in four divisions and begin your journey to the top. From Jon Jones’ spinning back elbow to Georges St-Pierre’s Superman punch, each fighter boasts a unique set of special moves that players can unlock and upgrade to take out the UFC’s toughest competition. Win fights, level up and earn coins to put towards new abilities and fighters. Gamers can also play through full fight cards for upcoming UFC events to earn exclusive in-game rewards – the more you play, the more rewards you earn! Rise to the top of the leaderboard for the ultimate bragging rights.

EA SPORTS UFC for mobile and tablet devices is rated 12+ on the App Store and T for Teen on Google Play. Become a fan of EA SPORTS UFC on Facebook at http://www.facebook.com/easportsufc and follow us on Twitter via http://www.twitter.com/easportsufc.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, PGA TOUR® golf, SSX™ and EA SPORTS UFC®. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

About the Ultimate Fighting Championship®

UFC® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is broadcast in 129 countries to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S. which includes four live events broadcast on the FOX network annually, The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, UFC.TV (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the internationally distributed magazine), a videogame franchise with EA SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC, Twitter and Instagram: @UFC.

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, Battlefield, Frostbite, Visceral Games, The Sims, Dragon Age and Plants vs. Zombies, are trademarks of Electronic Arts Inc. or its subsidiaries. Madden, NFL, FIFA, NHL, NBA, UFC, and PGA TOUR are the property of their respective owners and used with permission. Google Play is a trademark of Google Inc. App Store is a service mark of Apple Inc. All other trademarks are the property of their respective owners.

Multimedia Files:

Preview image
EA SPORTS UFC Mobile (Photo: Business Wire)
Preview image

Contact:

Electronic Arts Inc.
Shirley Chu, 604-456-5267
Manager, Public Relations
shirleyc@ea.com