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SOCIAL MEDIA

 

Basketball Season Never Ends With Launch of EA SPORTS NBA LIVE Mobile

Players Worldwide* Take to the Hardwood on Phones and Tablets

Category:

Wednesday, July 6, 2016 8:03 am PDT

Dateline:

REDWOOD CITY, Calif.

Public Company Information:

NASDAQ:
EA

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today Electronic Arts Inc. (NASDAQ: EA) announced the launch of NBA LIVE Mobile worldwide* on the App Store and Google Play, letting fans extend the basketball season beyond the NBA Finals. NBA LIVE Mobile lets players build the ultimate squad for 5-on-5 action, and will connect fans to the league all year long.

NBA LIVE Mobile provides a variety of ways to play, including Live Event drills or game scenarios, head-to-head matchups against fans all over the world and single-player Season mode. As players participate in matches they will earn coins and other rewards that will allow them to further build up a team to beat.

The game also features intuitive onscreen controls that allow players to express their skill through taps and swipes, creating an entertaining, engaging and high-quality mobile basketball experience. With so many ways to play, build a team and challenge the competition, NBA LIVE Mobile is the perfect way to keep the basketball season going, all year long.

NBA LIVE Mobile is free-to-download** and puts the franchise in your hands. Build a deep bench of top talent that can crush the competition, and enjoy live service content updates year-round. Elevate your game by strategically building your team to outsmart the competition and putting the perfect lineup on the court for any situation.

The EA SPORTS™ brand is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. The EA SPORTS studios create connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

*LAUNCH EXCLUDES CHINA, KOREA, HONG KONG, TAIWAN AND JAPAN.

**NETWORK FEES MAY APPLY. IN-APP PURCHASES AVAILABLE.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, The Sims, Battlefield, Dragon Age, Plants vs. Zombies and SSX are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR, UFC and FIFA are the property of their respective owners and used with permission.

Multimedia Files:

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Players Worldwide* Take to the Hardwood on Phones and Tablets (Graphic: Business Wire)
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Contact:

Electronic Arts Inc.
Tammy Levine, 650-628-7223
PR & Events, Global Lead
tlevine@ea.com
or
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Brad Hilderbrand, 407-386-4246
Senior Publicist
bhilderbrand@ea.com
or
Danica Stanczak, 650-628-3722
Publicist
dstanczak@ea.com