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SOCIAL MEDIA

 

EA SPORTS FIFA 16 Ultimate Team for Mobile Available Today

The Next Generation FIFA for Mobile Brings Console-Quality Gameplay to Mobile and Tablet Devices

Category:

Wednesday, September 23, 2015 9:00 am PDT

Dateline:

REDWOOD CITY, Calif.

Public Company Information:

NASDAQ:
EA
"In the past, bringing FIFA gameplay to mobile always involved some level of compromise because the devices just didn’t have the muscle to handle what we wanted to do"

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:EA) today announced that EA SPORTS™ FIFA 16 Ultimate Team™ is now available as a free download on the App StoreSM and Google PlayTM. Authentic, fun and visually stunning, the new FIFA for mobile features console-quality gameplay, easy to learn hybrid touch controls, and brand new ways for fans to build their Ultimate TeamTM.

Gameplay is at the forefront of innovation in FIFA 16 Ultimate Team. Powered by the third generation gameplay engine, the players now look, move and behave more like their real world counterparts. The engine’s highly sophisticated A.I. ensures that the computer controlled players make smarter decisions on both ends of the pitch, making it easier for players to immerse themselves in the action. The improvements extend to the player likenesses with updated 3D head scans and new character models that bring players to life on mobile like never before. Fans can now also fully express themselves with new skill moves and, for the first time ever on mobile, player celebrations. Complementing the innovation in gameplay are the new, fully hybrid, gesture and touch controls which give players more options while keeping the game simple and fun to play.

“In the past, bringing FIFA gameplay to mobile always involved some level of compromise because the devices just didn’t have the muscle to handle what we wanted to do,” said Alex Grimbley, Line Producer. “However, with the increased processing power and advancements in graphics on mobile devices today, we can now give fans console-quality gameplay on their phone or tablet, more akin to what they would expect to experience on Xbox 360 or PlayStation 3.”

The innovation continues in Ultimate Team, the mode where fans earn, buy and sell the world’s top real players on their way to building their dream team. Player Exchange, a brand new feature in FIFA 16 Ultimate Team, offers fans a fun and exciting new way to get the players they really want. Fans can now go to the Player Exchange hub and offer players they already have in exchange for random new players. The higher the quality of items offered by the player, the higher the chance of getting great items in return. Also new to Ultimate Team on mobile is Accomplishments, a feature that keeps fans engaged with limited time challenges and offers great rewards for reaching game inspired milestones. And now fans will be able to manage their squads easier than ever before, thanks to the ability to buy consumables directly from the Shop, and the removal of player contracts.

Today also marks the release of the New Season update for FIFA 15 Ultimate Team. The previous year’s title now features new player items and a redesigned user interface. FIFA 15 Ultimate Team New Season is a great alternative for fans whose devices are not powerful enough to run FIFA 16 Ultimate Team’s new gameplay engine.

A trailer showcasing FIFA 16 Ultimate Team mobile can be viewed HERE.

For more information about EA SPORTS FIFA 16 Ultimate Team for mobile visit www.easports.com/fifa_mobile or join the EA SPORTS community at https://www.facebook.com/EASPORTSFIFAMobile. Follow us on Twitter @eafifamobile and use the hashtag #FIFAMobile.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, Battlefield, The Sims, Dragon Age, Origin, SSX, and Plants vs. Zombies are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, Rory McIlroy, PGA TOUR, UFC, and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.

Multimedia Files:

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EA SPORTS FIFA 16 Ultimate Team for Mobile Available Today (Graphic: Business Wire)
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Contact:

Electronic Arts
Brad Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com
Melissa Ojeda, 650-628-7870
PR Manager
mojeda@ea.com
Kaitlin Keith, 650-628-7073
Media and Events Specialist
kakeith@contractor.ea.com