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SOCIAL MEDIA

 

The Secret Life of Pets: Unleashed Available Now on Mobile Devices

All-New Matching Game Features the Characters from Illumination Entertainment’s THE SECRET LIFE OF PETS

Category:

Tuesday, June 21, 2016 1:00 pm PDT

Dateline:

LOS ANGELES

Public Company Information:

NASDAQ:
EA
"We at EA are thrilled to work with Illumination Entertainment, the creators of the record-setting Despicable Me and Minions franchise, to bring you the official matching puzzle game for The Secret Life of Pets"

LOS ANGELES--(BUSINESS WIRE)--As movie-goers get ready for the highly anticipated release of Illumination Entertainment’s The Secret Life of Pets in theaters on July 8, game players can join the film’s characters, Max and his crew of charmingly mischievous companions, for an adventure in the Big Apple. Unlock new friends and colorful challenges in The Secret Life of Pets: Unleashed™ brought to you by Electronic Arts (NASDAQ:EA), Illumination Entertainment, and NBCUniversal Brand Development, available now as a free* download on the App Store and Google Play.

“We at EA are thrilled to work with Illumination Entertainment, the creators of the record-setting Despicable Me and Minions franchise, to bring you the official matching puzzle game for The Secret Life of Pets,” said Michelle Bizzarro, Game General Manger at EA. “Together, we set out to combine the features, functionality and challenge of a Match-3 game with the story-line and humor of an animated feature so you can interact with these insanely cute pets before and even after watching the film.”

In The Secret Life of Pets: Unleashed players can expect to:

Tackle Challenging Puzzles

Match their way through New York with the charming guide Max revealing new puzzles, pets and moments along the way. Players will get to chase away pesky squirrels with Mel or dig up super-sized bones for Duke.

Embark on Pet Adventures

As players progress through the game and make their way to the top of the leaderboards, they’ll meet new pets including Chloe, who can't be bothered unless there is food, Leonard, the posh punk poodle and Snowball, the insanely cute and also insane rabbit.

Reveal and Relish Pet Moments

Make the perfect match and unlock secret pet moments including releasing a flock of helpful (and beautiful) parakeets or triggering an exciting tile-exploding rainbow ball.

Download The Secret Life of Pets: Unleashed for free* now on the App Store or on Google Play.

The Secret Life of Pets: Unleashed Launch Event in Los Angeles

Grab your pet and join us in real life at The Grove in Los Angeles on June 29th from 11 AM PST to 5 PM PST for a day of My Dog and Me Match 3 games, prizes and more.

For more information about The Secret Life of Pets: Unleashed, please visit http://www.thesecretlifeofpetsgame.com/, follow us on Twitter or Like us on Facebook.

*Network fees may apply.

About The Secret Life of Pets

For their fifth fully animated feature-film collaboration, Illumination Entertainment and Universal Pictures present The Secret Life of Pets, a comedy about the lives our pets lead after we leave for work or school each day.

Comedy superstars Louis C.K., Eric Stonestreet and Kevin Hart make their animated feature-film debuts in The Secret Life of Pets, which co-stars Jenny Slate, Ellie Kemper, Lake Bell, Dana Carvey, Hannibal Buress, Bobby Moynihan, Steve Coogan and Albert Brooks. Illumination founder and CEO Chris Meledandri and his longtime collaborator Janet Healy produce the film directed by Chris Renaud (Despicable Me, Despicable Me 2), co-directed by Yarrow Cheney and written by Cinco Paul & Ken Daurio and Brian Lynch. www.thesecretlifeofpets.com

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

About Illumination Entertainment

lllumination Entertainment, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event animated films. Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the hugely successful DESPICABLE ME franchise, which includes MINIONS, the second-highest-grossing animated film of all time as well as DESPICABLE ME 2, an Academy Award nominee for Best Animated Feature of 2013. In all, Illumination’s films, which also include 2011’s HOP and 2012’s Dr. Seuss’ THE LORAX, have grossed more than $3.2 billion in worldwide box-office revenues and feature some of the world's most renowned talent. Upcoming films, in addition to The Secret Life of Pets include SING, which arrives in theaters in December 2016, starring Matthew McConaughey, Reese Witherspoon, Seth MacFarlane, Scarlett Johansson, John C. Reilly, Taron Egerton and Tori Kelly; DESPICABLE ME 3, starring Steve Carell and Trey Parker which is set for June 2017; and a newly-imagined version of Dr. Seuss’ HOW THE GRINCH STOLE CHRISTMAS, starring Benedict Cumberbatch in the title role of The Grinch, that is set for November 2018. In addition, Minion Rush (750 million downloads) has become one of the world’s most popular apps, and Minion Mayhem attracts huge crowds at Universal Orlando Resort and Universal Studios Hollywood.

About NBCUniversal Brand Development Group

NBCUniversal Brand Development (NBCUBD) drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, kids and family content, and consumer experiences globally. Along with franchise brand management, NBCUBD includes three lines of business: NBCUniversal Consumer Products, Universal Kids & Family Productions, and NBCUniversal Games and Digital Products. NBCUniversal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation.

THE SECRET LIFE OF PETS: UNLEASHED, PETS UNLEASHED, THE SECRET LIFE OF PETS and all related marks and logos are trademarks of Universal Studios. © 2016 Universal Studios. Licensed by Universal Studios Licensing LLC. All Rights Reserved.

Multimedia Files:

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The Secret Life of Pets: Unleashed available now on mobile devices (Photo: Business Wire)
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Contact:

Electronic Arts
Tammy Levine, 650-628-7223
PR & Events, Global Lead
tlevine@ea.com
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
Danica Stanczak, 650-628-3722
Publicist
dstanczak@contractor.ea.com