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NBA LIVE 15 Launches Today

Gameplay Enhancements, Visual Upgrades and Connected Game Modes Headline Latest NBA LIVE Title

Tuesday, October 28, 2014 6:00 am PDT

Dateline:

REDWOOD CITY, Calif.

Public Company Information:

NASDAQ:
EA
"We know we’ve got a lot to prove, but I think this year’s game takes a big step towards getting the NBA LIVE franchise back to its place as one of the premiere sports video games out there."

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Coinciding with the tip-off of the NBA season, today Electronic Arts Inc. (NASDAQ:EA) officially launched NBA LIVE 15 for Xbox One, the all-in-one entertainment system from Microsoft, and the PlayStation®4 computer entertainment system. NBA LIVE 15 strives to capture the excitement of the NBA through incredible visuals, fun and responsive gameplay and innovative, connected modes like Learn LIVE and LIVE Season. Fans who purchase NBA LIVE 15 and connect online between October 28 and November 6 will also receive $30 of bonus packs in NBA LIVE 15 Ultimate Team*.

NBA LIVE 15 includes 500+ core gameplay improvements, delivering a truly fluid, fun and authentic basketball gaming experience that features complete overhauls in passing, shooting and dribbling. Simplified dribble controls make it easier than ever to pull off impressive moves, and enhanced passing and player locomotion lead to more fluid ball movement and better transitions in fast breaks. Brand-new shot quality and timing feedback systems help players better understand when they have a good look at the basket, as well as whether they’re releasing the ball too early, too late or right on time. All-new real-time physics on dunks and layups replicate some of the NBA’s most physical plays.

Reimagined visuals drop you courtside alongside the game’s biggest stars. Digital athletes draw a striking resemblance to their real-world counterparts, and react with excitement and emotion when big moments happen on the court. The scanning that makes players look so great has also been extended to shoes, jerseys, accessories and more, adding a level of detail never before seen in the series.

The fan-favorite LIVE Seasons mode returns this year, ensuring you’ll never miss a beat during the NBA season with new content updated daily, all season long. New Hot Spot Challenges within BIG Moments task players with replicating game-defining moments from real-world NBA games as closely as possible, while NBA Rewind lets you replay entire contests, jumping in and out whenever you like. Replicate (or stop) a big run from last night’s marquee matchup, hop in to take the game-winning shot, replay the entire game from tip-off to final whistle or anything in between. Content in LIVE Seasons is refreshed throughout the NBA Season, so there’s always something new to do.

“I’m so proud of what our team has accomplished this year, and am very happy fans are finally getting their chance to play NBA LIVE 15,” said Executive Producer Sean O’Brien. “We know we’ve got a lot to prove, but I think this year’s game takes a big step towards getting the NBA LIVE franchise back to its place as one of the premiere sports video games out there.”

NBA LIVE 15 is developed in Orlando, Florida, by EA Tiburon and is available now for Xbox One and PlayStation 4. To learn more about NBA LIVE 15, visit http://www.easports.com/nba-live.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, FIFA, NHL, NBA, UFC and PGA TOUR are the property of their respective owners and used with permission. Xbox is a trademark of the Microsoft Corporation in the United States and/or other countries. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

*THIS OFFER IS BEING ISSUED TO YOU FOR PROMOTIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE A CREDIT, CHARGE, DEBIT OR GIFT CARD. OFFER EXPIRES NOVEMBER 6, 2014. ONLY AVAILABLE FOR NEW PURCHASES OF NBA LIVE 15 (“PRODUCT”). BONUS ULTIMATE TEAM PACKS DELIVERED WITHIN PRODUCT BY LOGGING INTO PRODUCT BY NOVEMBER 6, 2014. BONUS PACKS WILL NOT BE ENTITLED AFTER THAT DATE. ACCEPTANCE OF PRODUCT END USER LICENSE AGREEMENT (EULA) REQUIRED TO PLAY. INTERNET CONNECTION AND ORIGIN ACCOUNT REQUIRED TO ACCESS ONLINE FEATURES. YOU MUST BE 13+ TO ACCESS ONLINE FEATURES. EA ONLINE PRIVACY AND COOKIE POLICY AND TERMS OF SERVICE AVAILABLE AT WWW.EA.COM. EULAS AND ADDITIONAL DISCLOSURES AVAILABLE AT WWW.EA.COM/1/PRODUCT-EULAS. EA MAY RETIRE ONLINE FEATURES AFTER 30 DAYS NOTICE POSTED ON WWW.EA.COM/1/SERVICE-UPDATES.

Multimedia Files:

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NBA LIVE 15 LAUNCHES TODAY (Photo: Business Wire)
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Contact:

Electronic Arts
Julie Foster, 407-386-5184
Communications Director
jfoster@ea.com
or
Brad Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com