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SOCIAL MEDIA

 

Russell Westbrook Named NBA LIVE 16 Cover Athlete

Thunder All-Star Makes Video Game Cover Debut

Tuesday, June 9, 2015 10:00 am PDT

Dateline:

REDWOOD CITY, Calif.

Public Company Information:

NASDAQ:
EA
"Russell Westbrook is a player who can do it all, and we can’t imagine a better fit for the cover of NBA LIVE 16"

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today Electronic Arts Inc. (NASDAQ: EA) revealed Russell Westbrook as the cover athlete for NBA LIVE 16. Westbrook, the Oklahoma City Thunder point guard, is a decorated NBA star and one of the most versatile and explosive players in the league, demonstrated by his 11 triple-doubles this season, seven more than the next closest player. Westbrook is a four-time All-Star, and was named the 2015 All-Star Game MVP. He was also the NBA Scoring Champion after the 2014 season, and has won two gold medals as part of the US National Team, once during the 2010 FIBA World Championship and again in the 2012 Olympics.

“Russell Westbrook is a player who can do it all, and we can’t imagine a better fit for the cover of NBA LIVE 16,” said EA SPORTS VP of Marketing Anthony Stevenson. “NBA LIVE 16 is all about self-expression, and who better embodies that than Westbrook, both on and off the court? Russell plays every game like he has something to prove. Our team is building NBA LIVE the exact same way, so we’re thrilled to have him as an ambassador for our game.”

EA SPORTS will announce the first gameplay details of NBA LIVE 16 next week at E3, and fans are encouraged to tune into the official EA press briefing on Monday, June 15 at 1:00pm PT for live announcements regarding this year’s game. Show attendees will also be able to stop by the EA booth to get their hands on NBA LIVE 16 for themselves for the very first time.

NBA LIVE 16 is developed in Orlando, Florida by EA Tiburon and will be available for Xbox One, the all-in-one games and entertainment system from Microsoft, and PlayStation®4 computer entertainment system, and will be available for $59.99. To learn more about NBA LIVE 16, visit https://www.easports.com/nba-live.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™.

More information about EA is available at www.ea.com/news. EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

Multimedia Files:

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Russell Westbrook Named NBA LIVE 16 Cover Athlete (Graphic: Business Wire)
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Contact:

Electronic Arts
Julie Foster, 407-386-5184
Communications Director
jfoster@ea.com
Brad Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com