Tencent Games and EA Announce Publishing Agreement
SHANGHAI--(BUSINESS WIRE)--EA SPORTS™ FIFA Online 3, the new PC online soccer game from the
world’s most popular sports videogame franchise, is coming to Chinese
gamers and soccer fans. Tencent Games, under Tencent Group as the
leading internet service provider in China, and Electronic Arts Inc.
(NASDAQ: EA), a global leader in digital interactive entertainment,
today announced an agreement through which FIFA Online 3 will be
published in mainland China by Tencent Games. The first testing is
expected to begin in the fourth quarter of calendar 2013.
FIFA Online 3, with the exclusive license from FIFA, delivers the
best technologies and all the realism and authenticity of the world’s
best-selling sports game franchise from EA. Players will experience
improved gameplay and strategies, enhanced graphics, the latest rosters,
and extensive use of official licenses, including close to 15,000 real
world players from 30 leagues and 40 national teams. The game adds new
techniques and features, improved artificial intelligence, enhanced
animation and dynamic 5-on-5 multiplayer competition. The game is
developed by EA Seoul Studio.
EA SPORTS FIFA Online 3 holds the number 2 spot in Korean PC café
rankings according to Gametrics. The game will also operate in Thailand
and Vietnam.
Steven Ma, Vice President of Tencent, said, “Tencent Games’ agreement
with EA is a cooperation between the leading online game company in
China and the world’s top sports game developer and franchise. The
launch of FIFA Online 3 will provide strong momentum for the
development of e-sports in China and create a true ‘virtual world of
sports’ for all Chinese users.”
Steven Ma also said, “The partnership with EA is an important milestone
in Tencent Games’ strategy of internationalization. Tencent Games hopes
to bring diversified values and experiences to Chinese users through
cross-company, cross-region and cross-industry cooperation. As the
language of the world, football enables us to listen more closely and
more clearly to the market and to players than ever before.”
Bernard Kim, Senior Vice President of EA, said, “The online gaming
market in China is developing at high speed and is one of the most
mature online gaming markets in the world. Tencent, as the leading
online game publisher and internet service portal in China, is a natural
choice for FIFA Online 3 and the best partner for EA.”
He continued, “FIFA Online 3 is a new opportunity for EA in
China. This is a great chance to bring one of our most globally
recognized and popular franchises to the excitement of the Chinese
gaming market. With Tencent’s platform, FIFA Online 3 will
deliver the highest quality game experience and services that our fans
have come to expect.”
For more information about FIFA Online 3 in China: http://eafifa.qq.com
About Tencent
Tencent uses technology to enrich the lives of Internet users. Every
day, hundreds of millions of people communicate, share experiences,
consume information, seek entertainment, and shop online through our
integrated platforms. Our diversified services include QQ, Weixin and
WeChat for communications; Qzone for social networking; QQ Game Platform
for online games; QQ.com for information; as well as our eCommerce open
platform. Our company was founded in Shenzhen in 1998 and went public on
the Hong Kong Stock Exchange in 2004. We seek to evolve with the
Internet by investing in innovation, providing a hospitable environment
for our partners, and staying close to our users.
About Tencent Games
Tencent Games is the world’s leading online game publisher, and has the
largest online game community in China. Believing in “create fun and
happiness”, Tencent Games is dedicated to providing reliable, fun and
professional interactive entertainment experiences to users.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Need for Speed, Mass Effect and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.
