Need for Speed Rivals to Sponsor Gymkhana SIX, the Next Mind-Blowing Video in Block’s Iconic Viral Driving Series
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA) today announced a multi-year
partnership with global racing sensation and action sports icon Ken
Block and Need for Speed™. Block will become Racing Advisor for
the franchise, lending his unique insights into what it takes to push
the action and adrenaline of racing to new limits to help keep Need
for Speed atop the videogame racing world for years to come. The Need
for Speed franchise is also sponsoring Block and his Ford Fiesta ST
2013 racing car and will be working with him on the release of Gymkhana
SIX, the next installment of the award-winning, record-breaking viral
video franchise, via the Need for Speed website and YouTube
channel.
ESPN has recognized Block as one of the most influential action sports
athletes in the world. When his rally racing career began in 2005 he
quickly earned Rookie of the Year in the Rally America Championship and
has gone on to nineteen overall wins and five X-Games medals. In
addition to his performance in competition, Block has reached global
fame for his skill and car control and pushed the sport of rally cross
the line into the mainstream through his wildly successful Gymkhana
video series. To date, the first five videos have garnered more than 250
million views. The next video in this series, Gymkhana SIX, will be
released in its entirety November 11 and will once again raise the bar
for what can be done behind-the-wheel of a car.
“Partnering with EA and Need for Speed is a natural fit for our
team. I feel like we both have the same goal in mind – to let people
live out a fantasy of really pushing the limits of what you can do in
the driver’s seat,” said Ken Block. “It’s that special mix of fast-pace,
raw speed and over-the-top fun, which has made the Gymkhana series a
success, and something the Need for Speed games capture really
well. We’re both excited to show you how we’re taking things to a new
level in Gymkhana SIX in just a few weeks.”
Marcus Nilsson, Executive Producer of Need for Speed Rivals added,
“I couldn’t think of a more exciting and more appropriate partner to
have for Need for Speed. Ken’s a true master of drifting,
handling, and really turning the streets into a playground for cars. We
were already huge fans of his at Ghost, and we know he will be a great
asset in helping us provide gamers the most adrenaline-filled and fun
racing experience in the industry as we move forward.”
The Need for Speed franchise has sold more than 150 million
copies since it first launched in 1994. The newest entry, Need for
Speed Rivals, is already receiving praise from press worldwide,
winning 15 awards including Best Racing Game of E3 2013 from the Game
Critics Awards. Need for Speed Rivals glorifies the street’s
ultimate rivalry, allowing gamers to choose their driver’s seat between
cops and racers. Each side of the law will have its own set of distinct
cars, tech, high-stakes challenges and rewards. Set in a stunning world
powered by the advanced Frostbite™ 3 engine, Need for Speed Rivals
also introduces the revolutionary AllDrive system that destroys the line
between single player, co-op and multiplayer, seamlessly connecting
gamers to their friend’s racing world.
Need for Speed Rivals will be in-stores November 19 in North
America and November 22 in Europe for the PlayStation®3 computer
entertainment system, Xbox 360® videogame and entertainment system from
Microsoft and PC via Origin™. Need for Speed Rivals will
also be available starting November 22 in North America for the
PlayStation®4 computer entertainment system and Xbox One®, the
all-in-one games and entertainment system from Microsoft. The game will
be available starting November 22 in Europe on Xbox One and November 29
on PlayStation 4.
To join the conversation on Need for Speed Rivals, please visit http://www.facebook.com/needforspeed,
or follow us on Twitter® at www.twitter.com/needforspeed
and #NeedforSpeed. Press assets for Need for Speed Rivals are
available at http://info.ea.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company’s game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass
Effect™. More information about EA is available at www.ea.com/news.
The Sims, Need for Speed, Mass Effect and Frostbite are trademarks of
Electronic Arts Inc or its subsidiaries. John Madden, NFL and FIFA are
the property of their respective owners and used with permission.
PlayStation is a registered trademark of Sony Computer Entertainment
Inc. Xbox, Xbox One and Xbox 360 are trademarks of the Microsoft group
of companies.
About Ken Block
Ken Blockʼs rally career began in 2005. His skill and car control became
quickly apparent and Block aptly nabbed Rookie of the Year in the Rally
America Championship. Since then, Block has continued to race in the
series, boasting a healthy twelve overall wins, in addition to numerous
podium appearances as well as X Games medals, including taking silver at
Summer X Games 18 in 2012. In addition to his performance in the car,
Block has been a driving force in shedding light on the sport within the
United States. His keen branding and marketing acumen has allowed Block
to achieve global fame as a rally driver through his wildly successful
viral videos, which include his record-setting jump for the TV series
Stunt Junkies, his scenes in the DC snowboard video Mtn.Lab 1.5 and spy
footage of his Subaru TRAX STI project in action, along with his
Gymkhana videos. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video
of 2009 and his “Gymkhana THREE; Part 2 Ultimate Playground;
l’Autodrome” the No. 6 Viral Video of 2010. At the start of 2012,
Gymkhana FOUR: The Hollywood Megamercial was named the top-shared viral
add of 2011 by Marketing Magazine Australia. In 2012, Block and DC Shoes
dropped “Gymkhana FIVE” and the video garnered 5.1 million views on its
first day up and 21+ million in the first week. In January 2010, he
formed the Monster World Rally Team and signed with Ford to become the
first American to campaign in the World Rally Championship, becoming
only the second American to ever score points in the WRC during his
inaugural 2010 season. Additionally, his signing with Ford included
campaigning domestically in racing (Global RallyCross, X Games and Rally
America), as well as continuing to do gymkhana. For 2012, Block has
re-named his team as Hoonigan Racing Division, with the goal to further
push the boundaries of motorsports marketing. Block co-founded DC Shoes,
a worldwide leader in performance skateboarding shoes and a renowned
action sports brand.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131024005495/en/