Beckham Defeats Gronkowski in Battle of Playmakers
Today Electronic
Arts Inc. (NASDAQ:EA) and ESPN announced New York Giants Pro Bowl
wide receiver Odell Beckham Jr. as the face of Madden NFL 16.
Over the past two weeks, fans have voted via Madden Ultimate Team, Madden
NFL Mobile and ESPN.com culminating with Beckham being revealed as
the victor during a special segment during the 6:00pm ET hour of SportsCenter.
Beckham joins an exclusive fraternity of cover athletes comprised of
some of the greatest NFL playmakers of all time.
Beckham is one of the NFL’s most explosive playmakers, highlighting an
exceptional rookie season with an electrifying one-handed catch against
the Dallas Cowboys in primetime. In his rookie season, Beckham broke out
with over 1,300 yards and 12 touchdowns, despite playing in only 12
games.
“Odell Beckham Jr. is a true playmaker and a perfect fit for this year’s
game,” said Randy Chase, Senior Director of Marketing for EA SPORTS.
“He’s an unstoppable force out on the field, and the Madden NFL 16
cover is further vindication that the fans believe he’s a player to
watch in the coming years.”
Today, EA also released a first
look video for Madden NFL 16 showcasing each of the
playmakers featured in the Cover Vote. The video provides the first
glimpse of Madden NFL 16 in action, featuring all-new playmaking
tools that highlight the battle for Air Supremacy. Additional info about
this year’s game will be released throughout the summer.
Madden NFL 16 is now available for pre-order at all major
retailers, and fans who place their orders now will receive $15 in
Ultimate Team content including 10 Pro Packs and a Playmaker Pack for
use in Madden Ultimate Team. The Playmaker Pack grants fans with an
Elite player who they can use to give their Ultimate Team an extra boost
right out of the gate and start making the huge plays right away. Those
looking for even more content can upgrade to the Deluxe Edition, which
ups the ante with 36 Pro Packs and a Playmaker Pack, all for $69.99. *
Madden NFL 16 is developed in Orlando, Florida by EA Tiburon and
will be available for Xbox One, the all-in-one games and entertainment
system from Microsoft, the PlayStation®4 computer entertainment system,
Xbox 360® games and entertainment system and the PlayStation®3
entertainment system on August 25, 2015. To learn more about Madden
NFL 16, visit http://www.easports.com/madden-nfl.
Madden NFL Mobile is free-to-download and allows fans to build a
dominant team composed of the league’s biggest stars from past and
present. Players can take their squad into head-to-head matchups against
friends, play their favorite team’s full NFL season, start a new League,
or jump into always fresh Live Events. Madden NFL Mobile is
available on the App
Store and Google
Play.
All player participation has been facilitated by NFL Players Inc., the
licensing and marketing subsidiary of the NFL Players Association
(NFLPA).
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball,
Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
*Conditions and restrictions apply. See https://www.easports.com/madden-nfl/madden-16-preorder-disclaimers
for more details.
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