Creative Development Studio Adds to EA’s Focus on New Experiences
Electronic Arts Inc. (NASDAQ:EA) announced today that Industrial Toys, a
creative team of experienced game makers based in Pasadena, California,
is joining the company. Led by Alex Seropian, founder and former CEO of
Bungie Studios and former executive at Disney Interactive, the team is
known for developing unique game ideas on different devices, and they
join EA with a continued focus on bringing new game concepts to life.
“Creating breakthrough games takes passionate developers and incredible
creativity, and each time we’ve worked with the Industrial Toys team,
we’ve been inspired by their unique approach,” said Samantha Ryan, SVP
and Group GM in EA’s Worldwide Studios group. “We’re thrilled to have
them join our studio organization, pursue new ideas together and bring
amazing new games to our players.”
The 14-person Industrial Toys studio is joining EA’s Worldwide Studios
organization, the global creative collective responsible for development
of EA titles across all major platforms.
The acquisition closed in July 2018. Terms of the agreement were not
disclosed.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.
In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. NBA, John Madden, NFL
and FIFA are the property of their respective owners and used with
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